BUCK DESIGN
 
In this integrated campaign for General Mills, we partnered with Saatchi & Saatchi to develop a whole new world full of original characters, all made of Fruitsnacks. Creating four launch spots, and content for Fruitsnackia.com, the campaign features the antics of three young trouble-makers, Larry, Linus, and Lloyd (Gusher, Fruit by the Foot, and Fruit Rollup respectively).
 
This was the biggest campaign I worked on at Buck. We made 17 of those spots from 2013 to 2015.
Here are some highlights from some of them over the years.
I was modeling/ZBrush lead throughout the campaign, and did some animation here and there.
Enjoy!
 
Claw Machine. All modeling and sculpting, besides carny dude
Claw Machine. Bunnies modeling and sculpting
 
Fire. Dog and other characters modeling and sculpting
Fire. Truck and characters modeling and sculpting
Big Smack. Characters modeling and sculpting
Rollercoaster. Set and characters modeling and sculpting
Camping. Bear Design, all modeling and sculpting. Visual development
Camping Modeling Wip
Gym. Characters - modeling and sculpting
Airport. All modeling and sculpting.
Towel Boy. All characters modeling and sculpting
Claw Machine. Monster Bunnies, Modeling WIP
THANK YOU!
(Trying to combine all credits through the spots, sorry if I forgot someone.)
DIRECTED BY:
BUCK
EXECUTIVE CREATIVE DIRECTOR:
Orion Tait
EXECUTIVE PRODUCER:
Anne Skopas
CREATIVE DIRECTOR:
Thomas Schmid
SENIOR PRODUCER:
Kitty Dillard
PRODUCTION COORDINATOR:
Ann Seymour
Stefania Consarino
CONCEPT ART:
Sebastien Iglesias
Pete McDonald
Thomas Schmid
Charles Huettner
Stephen Kelleher
STORYBOARD/ANIMATICS:
Alan Foreman
Charles Huettner
Kyle Mowat
William Trebutien
3D LEAD:
Brice Linane
Arvid Volz
Modeling Lead:
Arvid Volz
3D MODELING/LAYOUT:
Dan Fine
Brice Linane
Rafael Mayrhofer
Dave Soto
Martina Stiftinger
Arvid Volz
RIGGING:
Chris Hertwig
Lukas Wadya
Vadim Kiyaev
Ryan O’Phelan
2D ANIMATION
William Trebutien
Chad Colby
Tristan Balos
3D CHARACTER ANIMATION:
Jordan Blit
Chad Colby
Roman Kobryn
Cesar Tafoya
William Trebutien
Arvid Volz
3D ANIMATION:
Chris Hertwig
Arvid Volz
Martina Stiftinger
3D LIGHTING/SHADING:
Michael Lampe
Brice Linane
Joao Rema
Ana Luisa Santos
Mark Rohrer
Danish Jamil
COMPOSITE:
Conrad Ostwald
Daniel Oeffinger
Fede Reano
Tamir Sapir
Ryan O’Phelan
Martina Stiftinger
COLORIST:
Ricart & Co.
Jose Fuentes
MUSIC & SOUND DESIGN:
Antfood
RECORDING & AUDIO PRODUCTION:
Antfood
Fruitsnackia
Published:

Fruitsnackia

In this integrated campaign for General Mills, we partnered with Saatchi & Saatchi to develop a whole new world full of original characters, all Read More

Published: